Every missed call, unanswered enquiry and dormant CRM lead is revenue that already exists in your business. Use this calculator to see exactly how much.
Leads that enquired but never purchased
Front-end gross profit per unit sold
Leads from website, AutoTrader, social, walk-ins
How long before your team typically responds
Calls that go unanswered or to voicemail
Average value of a service booking. We estimate ~15% of your missed calls are service enquiries.
Based on your inputs — see annual projection below
Book a 30-minute walkthrough and we'll show you exactly which of these to fix first — and what it's worth in your business, with no obligation.
Book your 30-minute walkthroughThese aren't scare tactics — they're well-documented patterns in how automotive buyers behave. Every one of them is revenue hiding inside your current operation.
of automotive leads are dropped after just one follow-up attempt — leaving the vast majority of your CRM untouched.
of car buyers purchase from the first business to respond. Speed isn't a courtesy — it's a commercial imperative.
of leads marked 'dead' or 'lost' are still actively in the market and will buy within 90 days — from someone else if not you.
of callers who reach voicemail simply hang up and call the next dealership. Every missed call is one your competitor answers.
engagement rate from conversational SMS reactivation — versus 1–2% for email and 3–5% for cold calls on dormant leads.
of car buyers read reviews before visiting a showroom. A dealership rated below 4.0 stars is effectively invisible to most.
Book a 30-minute walkthrough and we'll pressure-test your numbers, show you where the fastest recovery is, and exactly how we'd build it.
